Did you know that the day after Mother's Day an online dating site for married people looking to cheat on their spouses reports a mammoth upsurge if new female memberships?
Did you know that there even was a site solely devoted to connecting wannabe cheaters, regardless of their sexuality! I know I sure didn't.
So, in case you were under some rock like me, here's a bit about the company, before I get into their stats.
The website is called "Ashley Madison" although its founder, CEO and president is a man. (The photograph at top of this post is from their website.)
The website proudly proclaims, "Affairs Guaranteed," while their oh-so classy (yeah, right) Trade Mark is, "Life is short. Have an affair."
Here's a welcoming letter from its president, Noel Biderman, who is depicted above:
"Welcome to AshleyMadison.com,
I'm Noel Biderman, President of The Ashley Madison Agency and creator of this website.
Ashley Madison is the world's largest dating service of its kind catering to men and women who are currently in relationships but are looking for more. More than five million of you have joined our service, so rest assured, you are not alone.
I am so confident that our service is right for you, that if you become a full member today, I will Guarantee you an Affair to Remember!
That's right! Purchase an Affair Guarantee Package Affair Guarantee Package and experience an affair to remember or I will give you your money back.
For 9 years now, Ashley Madison has been connecting millions of people from all over the United States, Canada, and the UK in an effort to increase the likelihood of a successful Affair. We believe we have truly perfected what it is that you need to start on this journey.
Our website is 100% secure, completely anonymous and now with the Affair Guarantee Package, absolutely risk free. So start now and change your life today!
Should you have any questions or comments about our new Affair Guarantee Program or wish to tell us about a successful Affair resulting from the use of Ashley Madison, please feel free to email me directly. I look forward to hearing from you."
Here's their message about the guarantee:
"Under the Ashley Madison.com Affair Guarantee Program, (the "Affair Guarantee Program" or the "Program") if you don't find someone within the initial 3 months after purchasing the "Affair Guarantee" Membership Package, we'll refund you $249, being the amount you paid for participating in the Program."
OK, so now that you know about the infamous online dating site, here's what they say about the Monday after Mother’s Day: First-time female memberships soar. In fact, they say it’s their second busiest day of the year. (The day after the Valentine’s Day is the first.)
On a typical Monday, Ashley Madison claims that it averages between 2,500 and 3,000 new female memberships. (I find that number difficult to believe.)
However, in 2009, more than 24,000 new women signed up the day after Mother’s Day; last year, there were over 30,000 new post-Mother’s Day sign ups – 31,427 to be exact; and they expect today to be a red-letter day! Keep in mind these numbers cannot be independently verified.
According to the website's statistics, 67 percent of those new female sign-ups identified themselves as stay-at-home-moms. But, more than two-thirds of these women said they had been considering an affair before Mother’s Day.
What pushed these women over the edge on Mother's Day to actively pursue having an affair by signing up to search for a willing sex partner with which to cheat?
Biderman was more than happy to offer his theory as to why post-Mother’s Day female sign-ups traditionally soar.
“On Mother’s Day women in general expect to be celebrated by their partners. However, for many already suffering from a lack of appreciation, this day represents a continuation of neglect and disappointment,” Biderman offers.
He basically reiterates already-published relationship research to note that women have affairs for different reasons than men, saying, “Whereas men are usually looking for sex, women tend to seek attention that they're not getting at home. This lack of attention often makes them feel undesirable — and feeds their need for validation.”
Self-reporting surveys published in the past do indicate that men tend to cheat for sexual reasons, while women cheat primarily because of emotional dissatisfaction.
A woman who feels ignored, neglected, unappreciated, devalued, or taken for granted is more inclined to give serious consideration to cheating on her mate, according to women who have been surveyed by relationship researchers.
Mother’s Day is one of the few times of the year when a woman with children expects to receive some type of acknowledgment or special attention – especially from her mate. If that day falls short of her expectations, for many women, it may just be the last straw, Biderman suggests.
Biderman said he and his staff are expecting the usual onslaught of new female members representing disillusioned mothers who have decided to sign up to become a cheater today. How proud they must be!
As for Biderman? I'm sure he's laughing all the way to the bank!
— The Curator